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Branding & Marketing Communication Specialist


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Your Challenge

Do you want to play a crucial role in driving growth, increasing sales and strengthening our brand? Hendrix Genetics is looking for an energetic Branding & Marketing Communication Specialist to join our dynamic global marketing team!

Purpose of the job

Support the organization and the company- and product brands with marketing and communication initiatives to increase sales, foster growth and improve our brand awareness and brand image. The Branding & Marketing Communications Specialist will initiate and execute a variety of marketing communication activities. This position is part of the global Marketing department. You will work at the Netherlands headquarters, located in Boxmeer. There is also a possibility to do part of the job remotely.



  • Develop and execute marketing plans together with the business units.
  • Support the use of effective marketing and promotional channels, including digital.
  • Investigate the performance of marketing campaigns and strategies through evaluating key performance metrics.
  • Act as custodian of the brands and brand standards, managing any updates or refreshes.
  • Developing brand strategies and campaigns for company brands and individual product brands.
  • Close collaboration with BU Marketing & Sales.
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What we offer you

You will work in an environment based on respect, trust and recognition. You will have the opportunity to shape your own career by working locally or internationally with colleagues from around the globe. We believe in your personal development and provide on the job training, continuing education, industry programs and challenging work. There is continuous focus on programs to ensure the company’s organizational, intercultural, management and industry leadership.



Bachelor's or Master's degree in Marketing, Business Administration or similar field of study

3-10 years of relevant work experience in a Marketing & Branding position

Preferably working experience within an international company/environment

Knowledge of or affinity with the agricultural sector is an advantage

Excellent general communication skills

Fluency in English


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Iris Dolorosa

Lead of Events & Marketing Communications

Working at Hendrix Genetics is an exciting journey. You keep learning everyday in an innovative industry and around passionate people from all over the world. Within Marketing Communications, we collaborate on a lot of various topics and are able to push our ideas forward.

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Ingrid Peeters

HR Manager

Given the global spread of our activities, the rapid growth of these activities and the opportunity to work with people in different cultures, Hendrix Genetics is a great company to work for and offers many opportunities for personal growth. I’m proud to be part of this amazing group of people who together makes that we feed the world!

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Jos Koopman

Director of Strategic Marketing

Supporting the global food challenge with high quality animal genetics drives us in our work. Hendrix Genetics operates breeding programs for swine, chicken, turkeys, salmon, shrimp and trout. To able to serve our customers worldwide, we have many international locations, including in exotic places like Hawaii and Bali.

We are a dynamic company, operating in the complex and volatile worldwide food chain. Innovation and sustainability are therefore key elements in our strategy. Passionate colleagues are creating and delivering products fitting local circumstances and needs. Working across multiple animal species and with colleagues originating from many different countries, offers great opportunity to learn and grow. The global Marketing & Communication team is no exception with colleagues in 3 different countries.


Contributing to a sustainable future

Hendrix Genetics has recognized for a long time that there is far more than just efficiency to consider in producing food. What we do today has an impact on the future. Not just our own future, but that of generations to come. Sustainability means ensuring that today’s activities don’t compromise the ability of future generations to meet their needs.


About Hendrix Genetics

Hendrix Genetics is a multi-species animal breeding, genetics and technology company that is passionate about animal breeding. We have breeding programs in laying hens, turkeys, traditional poultry, swine, salmon, shrimp and trout.

We look for innovative, sustainable solutions, together with the entire animal protein value chain. At the start of the chain, we have an influence on the outcome. For example, our responsible use of antibiotics program benefits producers and consumers. For us, better breeding today, means a brighter life tomorrow.

We aim to produce animals that thrive under all conditions. We strive to create value from breeding through to the consumer. Our programs are based on our breeding philosophies. Every Hendrix Genetics brand has its own breeding program. Each is tailored to their market.

Contact us
we would love to hear from you.

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Bas Hudepohl

+31 6 207 270 46

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